Netcocktail

• Very eye catching graphic. If you visit the site and scroll down you’ll see a large half moon. The half moon should go, its overdone.

• most sites that sell a product use a predominantly white background.

• those colored circles are simple yet effective

• Nice image, not sure what it is but it looks fresh

Hotmail is missing a send button. The button should be displayed immediately after the input text-box for 2 reasons:

1. it follows the natural flow: up to down, left to right
2. it allows people to use the “tab button” as a shortcut instead of having to mouse-click

Also notice how the “send” button isn’t really a button its just a hyper link. Ouch- Microsoft really? Links usually “take you places”, while buttons “perform actions”. A button is a better choice.

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Gmail does it right.

Is the “send” option immediately after the text-box: YES, Is it a button: YES.

What Bing looks like:

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What Bing should look like:

You can take the Bing out of MSN, but you cant take the MSN out of Bing, apparently

Don’t be afraid to use red buttons. As long as the button is your “call to action” button its OK to use lipstick red.

Im starting to use red exclusively as my call to action button. Its a welcome change to the typical blues and greens.

As usual do a split test to see which color works best for you. In this case red beat green.

Hello World I deleted the previous netcocktail “color scheme” website. That site was no longer useful. Lets see how this new site will evolve.